Bragg Gaming Bolsters Brazilian Positions with Superbet Deal

Just before the end of another eventful year, Bragg Gaming Group announces another important milestone for its Latin America expansion. The leading aggregator and provider of iGaming content has struck a partnership with Brazilian operator Superbet, supplying it with popular titles from its in-house studios such as Atomic Slot Lab and Indigo Magic.

Bragg Gaming is a leading iGaming tech provider for online and land-based operators. Its portfolio, featuring Bragg Studios content and exclusive titles, utilizes cutting-edge technology like Bragg RGS and the Bragg Hub platform. Meanwhile, its versatile Bragg PAM platform supports global iCasino and sportsbook brands, emphasizing data analytics and the innovative Fuze™ player engagement toolset.

Increasing Exposure in Brazil

Via the agreement, the supplier will further enhance its exposure in one of the world’s leading iGaming sectors. The launch saw the provider integrate third-party games from the industry’s most popular providers, but it also witnessed the incorporation of proprietary games, including titles from in-house studios Atomic Slot Lab and Indigo Magic on Superbet.

The partnership would allow the iGaming aggregator to cement its leading position in the Brazilian market and the country’s highly-anticipated reform that could regulate online sports betting and gambling is almost ready. The new legislation would make the country the most important and legal market for the online gambling sector in 2024.

Matej Nemec, Commercial Director at Bragg shared that the company has also embraced amazing growth with the operator via aggregation partnerships in several jurisdictions. He added the most current Brazilian launch is a key achievement for the provider, as it puts the firm in the limelight of a rapidly expanding iGaming market and believes content will resonate well with players.

Meanwhile, Adam Shaw, Chief Revenue Officer for the gambling brand said the country will be a market with tremendous growth potential once it is regulated and the company is preparing to deliver the best iGaming experience. He added Bragg’s platform supplies the operator with a vast collection of content and games and that the firm is pleased to team up with them in Brazil.

Sending Off A Fruitful 2023

Throughout 2023, Bragg Gaming inked some important partnerships throughout the globe. One of those was with leading operator BetMGM in New Jersey. The Garden State is one of the largest internet gambling markets in the industry, as per H2 Gambling Capital, the state’s sector is on track to produce over US$1.8 billion in gross gaming wins in 2023 alone.

The iGaming aggregator and provider also expanded its European operations on several occasions. This includes extending its partnership with Entain Plc to supply the latter’s Dutch iGaming brand, BetCity.nl. Via the lead, the supplier agreed to deliver its Player Account Management platform to the operator by at least 2025.

Source: “Bragg Gaming Supplies Online Casino Game Aggregation for Superbet in Brazil” Bragg Gaming Group, December 21, 2023